Attracting Mac Users, Not Just Windows And Linux Fans
Framework had a bit of news this week, with a revamped Laptop 13 Pro that can ship fully assembled with Ubuntu installed and configured, as well as the traditional DIY version. That is extremely rare to find, and could convince some Microsoft users to give Linux a shot. Framework isn’t just looking at converting Windows users though, they also swapped out their old trackpad design for a purely haptic trackpad, just like we’ve seen on Macbooks for years. They hope this might attract Mac users, and as a bonus it takes up less space which allowed Framework to install a larger battery in the Laptop 13 Pro. The new Laptop 13 Pro has an updated motherboard that can also be ordered and installed in an existing Laptop 13, upgrading you to Intel’s newer Core Ultra Series 3 CPUs.
Framework CEO Nirav Patel also discussed the problem we are all facing, that being the obscene price of memory and storage. The smaller the company, and Framework is not huge, the more these price shenanigans impact that company’s bottom line. He would have liked to be able to absorb the extra cost and not pass it onto customers, but unfortunately the increase is simply too much. The Framework Laptop 13 Pro will be available in June, starting at $1,199 USD for the DIY Edition and $1,499 USD for one that is fully assembled. Unfortunately that may change, as prices continue to spike but Framework promises to be as transparent as possible when it comes to price increases.
Though buyers may be reassured that Framework isn’t in danger of being driven out of business by RAM and storage prices, the company is still passing many of those increases on to its users by necessity.
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