This is my final documentation of Puzzle Financial’s unprofessional and deceptive ActualQuickBooks campaign, collected across LinkedIn, Twitter, and cached Google results. Adapted from LinkedIn.
This continues a pattern of deceptive practices I observed during my employment (2020-2023) at Puzzle Financial and in recent history.
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Claims “successful founder” despite LendUp’s documented failure (CFPB enforcement, company shutdown, employees receiving letters stating equity was worthless)
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LendUp’s December 2018 asset sale to “spin off” company
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Shareholders given 2-day review period December 17-19 for $29M sale (after raising $150M+); proceeds paid transaction fees and noteholders, $0 to shareholders
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Google Ventures partner Blake Byers, two LendUp directors affiliated with a major investor holding convertible notes (paid from sale proceeds, became major stockholder in buyer), and an undisclosed related-party entity had conflicting interests in this agreement
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Routinely claims founder/co-founder of LendUp “spin off” Mission Lane despite corporate records showing advisor role hired post-acquisition; timelines inconsistent across platforms
See various CFPB enforcement actions against LendUp, including CFPB’s final $40M payout in 2024 for 100,000+ victims.
LendUp.com continues operating via generic loan referral widget, listing the old San Francisco address and defunct phone number, directing customers to high-interest tribal lenders.
In August 2023, I received legal threats from Puzzle 🧩🚀 for much of this research, sent hours after posting a redacted snippet of the document detailing the “spin off,” with criticisms that parallel recent legal risks taken above.
Someone who manipulates meaningless social media metrics shouldn’t be trusted with financial metrics.
I share this to preserve the public record. I am no longer posting regarding this matter.
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