Hey everyone, I’m Eric, co-founder of @Snap. Thanks to @garrytan for hunting 🚀
Before this, I was a designer at companies like Uber and Bread, where I saw firsthand how valuable usability testing is in improving product quality. I also saw how rarely teams have time to do it.
Recruiting participants, scheduling sessions, conducting interviews, and analyzing recordings can take weeks. As a result, most teams only research a small percentage of features (if at all).
Snap lets you run instant usability tests with AI personas built from your real users.
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Build a persona in seconds by uploading interview transcripts or describing your target audience
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Drop in a prototype link, upload images, paste a website URL, or use our Figma plugin
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Your AI personas will test the design like real users, thinking out loud as they decide what to do next
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Get results in minutes with transcripts, recordings, and actionable recommendations
We’re seeing evidence in academic research that AI users can simulate real user behavior with surprising accuracy. We believe this will help teams make user-centered decisions in the 95% of cases where research wouldn’t have happened before. If AI is making it faster than ever to build, it should also make it faster to learn.
We’d love your thoughts, feedback, or ideas for how you’d like to see us evolve Snap!
P.S. If you prefer to do research with real users, we also have a product for that.
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