Persuasive Patterns Card Deck (4th gen)

Hello Product Hunt community!

We’re excited to release the fourth-generation Persuasive Patterns card decks:

1. Conversions & Decisions and

2. Habits & Engagement.

Our aim is to turn product psychology into practical tools teams can use every day. Built over multiple iterations with research, testing, and client work, they’ve helped our team and clients decide faster with clearer rationale.

Across the two decks you’ll find bite-size tactics in a quick-reference format, persuasive recipes (patterns that work well together), plus step-by-step workshop exercises for applying them with your team. The sets map to three moments in the product journey:

1. helping people sign up or purchase,

2. helping first-time users experience value, and

3. sustaining ongoing engagement.

The goal is to help you design with purpose and intent, move users toward taking action, and use psychology to increase motivation.

Content and design was done by Anders Toxboe under design supervision of Amir Gavriel-Hazan and feedback from hundreds of teams testing the cards in workshops. Illustrations are by artist Annesofie Sandal.

We’d value your feedback on effectiveness, ease of use, and what you’d like to see next.

To celebrate the launch of these two card decks, we are offering a limited-time discount to everybody that signs up from Product Hunt – an additional %15 off any already discounted prices – use the code “happyhunting”.

Please share your thoughts and check out more details: Learn more about the new Persuasive Patterns decks

Thank you for your support and for helping us refine these tools.